

Client
Dodo Tees
CAtegory
Illustrations and Graphic Design
ARTIST
Clay Carpenter
Product Duration
2022-2025
Building a Brand
DEVELOPMENT AND PRODUCTION
When we invested in a direct-to-garment printer, it shifted my work from purely designing to owning the full production process, and it pushed me to refine every detail that affects the final garment. I built a repeatable workflow that started with artwork optimized for print, then moved through color testing, pretreatment control, curing standards, and wash testing to confirm consistency and durability. Having the printer in-house let me iterate quickly, troubleshoot issues at the source, and tighten quality across the entire pipeline, from file prep to the finished shirt. That experience strengthened both my design judgment and my production discipline, and it deepened my appreciation for how thoughtful craft turns a strong graphic into something people actually enjoy wearing.






