Clay Carpenter Design Portfolio

FordPass Customizable Homepage Exploration

Reimagined FordPass as a customizable app that adapts to what each driver actually uses. The core redesign lets users choose what lives on the homepage, reducing clutter and putting their most-used actions front and center from day one.

Client

FordPass

App Design

ARTIST

Clay Carpenter

Bringing Human-Centered Design to FordPass

This concept reimagined FordPass as a personalized experience that adapts to how each driver actually uses the app. UX research showed most customers return for just a few core tasks, such as paying a loan or remotely starting the vehicle, so I designed an onboarding flow that lets users choose their priorities up front and customize what appears on the homepage. The result is a more human-centered product that reduces clutter, surfaces the right actions faster, and feels tailored from day one.

Working Backwards From the Experience

I start by defining the desired customer experience, then work backwards to the technology required to deliver it. Technology has a way of adding clutter, so my role as a UX specialist is to cull the noise, prioritize what matters most, and shape a clear interaction model that feels effortless in real use. The result is a product that stays focused on human needs first, with the tech quietly supporting the experience instead of competing with it.