Brand-Forward Web Design
Brand-Forward Web Design
I design websites that create an emotional connection while making the offering instantly clear. Using immersive visuals, purposeful motion, and clean UX, I guide visitors through a simple story that keeps them inspired, informed, and ready to take the next step.
I design websites that create an emotional connection while making the offering instantly clear. Using immersive visuals, purposeful motion, and clean UX, I guide visitors through a simple story that keeps them inspired, informed, and ready to take the next step.
Client
Various
CAtegory
Web Design
ARTIST
Clay Carpenter
Crafting the First Impression
The goal behind my website design is to create an emotional connection while making the offering instantly clear, whether the site is selling something you can buy, inviting someone to join a community, or helping people imagine a lifestyle they want to step into. I build each one to balance feeling and function by pairing immersive visuals and purposeful motion with a simple story arc, strong hierarchy, and clean paths to action, so visitors stay inspired, informed, and ready to take the next step.
Website: ilmor.com
The goal behind my website design is to create an emotional connection while making the offering instantly clear, whether the site is selling something you can buy, inviting someone to join a community, or helping people imagine a lifestyle they want to step into. I build each one to balance feeling and function by pairing immersive visuals and purposeful motion with a simple story arc, strong hierarchy, and clean paths to action, so visitors stay inspired, informed, and ready to take the next step.
Website: ilmor.com
The goal behind my website design is to create an emotional connection while making the offering instantly clear, whether the site is selling something you can buy, inviting someone to join a community, or helping people imagine a lifestyle they want to step into. I build each one to balance feeling and function by pairing immersive visuals and purposeful motion with a simple story arc, strong hierarchy, and clean paths to action, so visitors stay inspired, informed, and ready to take the next step.
Website: ilmor.com
Modern Web Experience for IEA
For the IEA.net website, I designed a clean, modern experience that clearly communicates IEA’s role in infrastructure construction across renewable energy and heavy civil. The layout uses strong visual hierarchy, simple navigation, and clear calls to action, supported by parallax scrolling moments that add depth and motion without sacrificing clarity or performance. The result is a responsive, brand-forward site that makes complex capabilities easy to explore and keeps users engaged from the first scroll to the final click.
For the IEA.net website, I designed a clean, modern experience that clearly communicates IEA’s role in infrastructure construction across renewable energy and heavy civil. The layout uses strong visual hierarchy, simple navigation, and clear calls to action, supported by parallax scrolling moments that add depth and motion without sacrificing clarity or performance. The result is a responsive, brand-forward site that makes complex capabilities easy to explore and keeps users engaged from the first scroll to the final click.
For the IEA.net website, I designed a clean, modern experience that clearly communicates IEA’s role in infrastructure construction across renewable energy and heavy civil. The layout uses strong visual hierarchy, simple navigation, and clear calls to action, supported by parallax scrolling moments that add depth and motion without sacrificing clarity or performance. The result is a responsive, brand-forward site that makes complex capabilities easy to explore and keeps users engaged from the first scroll to the final click.
Amerikooler Product-First Website Design
For the Amerikooler website, I built the design directly from their established brand identity and standards so the digital experience felt like a natural extension of their print presence. I pulled proven visual elements from their existing advertisements and catalogs, including typography, color, product photography style, and layout patterns, then translated them into a clean, modern web system with clear hierarchy and consistent components. The result was a site that stayed true to what customers already recognized, while making product exploration, specs, and key information easier to find, easier to trust, and easier to act on.
For the Amerikooler website, I built the design directly from their established brand identity and standards so the digital experience felt like a natural extension of their print presence. I pulled proven visual elements from their existing advertisements and catalogs, including typography, color, product photography style, and layout patterns, then translated them into a clean, modern web system with clear hierarchy and consistent components. The result was a site that stayed true to what customers already recognized, while making product exploration, specs, and key information easier to find, easier to trust, and easier to act on.
For the Amerikooler website, I built the design directly from their established brand identity and standards so the digital experience felt like a natural extension of their print presence. I pulled proven visual elements from their existing advertisements and catalogs, including typography, color, product photography style, and layout patterns, then translated them into a clean, modern web system with clear hierarchy and consistent components. The result was a site that stayed true to what customers already recognized, while making product exploration, specs, and key information easier to find, easier to trust, and easier to act on.
Toyoda Gosei Website Redesign Rooted in Brand Geometry
For the Toyoda Gosei website, I designed an experience that reflects what they make and what they stand for as a global automotive supplier of rubber and plastic components, safety systems, and LEDs. I used their existing brand standards as the foundation, building the layout, grid, and interaction rhythm around the geometry and color logic in the Toyoda Gosei logo. The logo’s hexagonal motif and the red and blue meaning helped guide structure, accent moments, and visual balance, so the site feels consistent, technical, and unmistakably Toyoda Gosei.
For the Toyoda Gosei website, I designed an experience that reflects what they make and what they stand for as a global automotive supplier of rubber and plastic components, safety systems, and LEDs. I used their existing brand standards as the foundation, building the layout, grid, and interaction rhythm around the geometry and color logic in the Toyoda Gosei logo. The logo’s hexagonal motif and the red and blue meaning helped guide structure, accent moments, and visual balance, so the site feels consistent, technical, and unmistakably Toyoda Gosei.
For the Toyoda Gosei website, I designed an experience that reflects what they make and what they stand for as a global automotive supplier of rubber and plastic components, safety systems, and LEDs. I used their existing brand standards as the foundation, building the layout, grid, and interaction rhythm around the geometry and color logic in the Toyoda Gosei logo. The logo’s hexagonal motif and the red and blue meaning helped guide structure, accent moments, and visual balance, so the site feels consistent, technical, and unmistakably Toyoda Gosei.
UX Design
Lincoln Panoramic Steering Wheel UX Design
UX Design
Lincoln Panoramic Steering Wheel UX Design
UX Design
Lincoln Panoramic Steering Wheel UX Design
Dealer Meeting Design
Kawasaki Unleashed Dealer Meeting
Dealer Meeting Design
Kawasaki Unleashed Dealer Meeting
Dealer Meeting Design